Jingle in July 2026 Recap: Christmas Came Early in Hamilton!
What happens when you combine the magic of Christmas with the warmth of a Missouri summer? You get Jingle in July — and this year's celebration in Hamilton was our most festive yet! From holiday fabric showcases to falling snow on the patio, Quilt Town, USA truly became a winter wonderland in the middle of July.
Ho Ho Holiday Showcase at the Main Shop
The heart of Jingle in July was the Ho Ho Holiday Showcase at the Main Shop. On Thursday, July 16th and Friday, July 17th, guests gathered at 11am and 1pm for special product showcases featuring the newest holiday fabric and kits of the season. From gorgeous Christmas prints to ready-to-sew kits, there was something for every quilter's holiday project list.
The energy in the room was contagious — quilters oohing and aahing over fresh holiday collections, snapping photos, and already planning their Christmas quilts months ahead of schedule. That's the Missouri Star way: get a head start on holiday crafting while it's still warm outside!
Santa's Sewing Shop: Where It's Christmas Every Day
No Jingle in July celebration would be complete without a visit to Santa's Sewing Shop — the one place in Hamilton where it's Christmas every single day of the year! During the event, our very own elves were on hand during open hours, showing off ALL the newest holiday fabric and kits.
Free Holiday Make & Takes
One of the best parts of Jingle in July? The free Make & Takes — no experience or ticket required! Just drop in, get crafty, and take home something handmade and beautiful.
Christmas Ornaments with Shelby & Morgan
On Thursday afternoon, Shelby and Morgan set up in the Fabric Market from 2–3pm and helped guests create adorable Christmas ornaments using fabric scraps. It was the perfect activity — quick, fun, and a great way to use up those cherished holiday fabric leftovers. Guests walked away with one-of-a-kind ornaments ready to hang on the tree this December.
Leather Christmas Ornaments with Tina Hancock
On Friday morning, Tina Hancock from Hometown Leather joined us in the Accessories Shop from 10am–1pm for a special leather crafting Make & Take. Guests got to create darling Christmas items out of leather — a unique twist on traditional ornament-making that had everyone buzzing. The finished pieces were absolutely stunning and unlike anything you'd find in a store.
Free Holiday Demos
Panel Embroidery Demo with Natalie & Misty
Thursday also featured a free demo that drew a crowd! Natalie and Misty took the stage in the Main Shop at 11am for a Panel Embroidery Demo, showing guests how to add beautiful embroidery details to fabric panels. It was an inspiring session full of tips, creativity, and plenty of "I can do that!" moments.
Wreath & Repeat Demo with Andrea
Andrea wowed guests with her Wreath & Repeat Demo, showcasing a stunning fabric wreath wall hanging on a canvas blank. The project combined beautiful holiday fabrics into a gorgeous applique wreath design — perfect for adding a handmade touch to your seasonal décor.
Snow in July — Yes, Really!
You read that right. It snowed in Hamilton, Missouri — in July.
Every day at 10am, noon, and 2pm, the patio in front of Mococos and Eggos transformed into a winter wonderland with falling snow. Guests caught snowflakes, kids squealed with delight, and everyone soaked up the most magical surprise of the summer.
But the fun didn't stop with the flurries — there were games and free prizes that made every single visit worth the trip. Snow in July? Only in Quilt Town!
What Makes Jingle in July Special
Events like Jingle in July are what make Hamilton, Missouri — aka Quilt Town, USA — such a special destination. It's not just about shopping for fabric (though there's plenty of that!). It's about the community, the creativity, and the pure joy of celebrating something you love with people who get it.
Whether you traveled from across the country or drove in from a neighboring town, Jingle in July reminded us all that the quilting community is one of the warmest, most welcoming places on earth — even when there's snow falling in the middle of summer.
Don't Miss the Next Event!
Already counting down to the next Hamilton celebration? We don't blame you! Our 18th Birthday Bash is going to be the biggest celebration yet! Join us September 16-19th, 2026 for Homecoming in Hamilton, a four-day celebration filled with lots of smiles, Doan family fun, special guests, live demos, shopping, games, giveaways, and so much more.
Keep an eye on our Events page for MORE upcoming happenings in Quilt Town, USA. And if you want to get a head start on your holiday quilting, browse our newest Christmas fabric collections — because it's never too early to start stitching for the holidays!