About Missouri Star
Missouri Star has blossomed from a small family dream in 2008 into a sewing and crafting oasis! We started out as a family-owned business in the small town of Hamilton, Missouri, but once the shenanigans were moved online, we went viral. Now, Missouri Star is the biggest quilting channel on YouTube, offering free sewing tutorials to all! Each week, you can hop over to our page for two new inspirational tutorials! Our SEW-lebrity Jenny Doan strives to make quilting fun and easy in every video, which is why precuts are her go-to in the studio. Precuts are our jam – we pride ourselves on having one of the largest selections of precuts online!
And if you’re looking for a new vacation destination, you can come visit the quilty magic up close and in person. Missouri Star has made the small town of Hamilton a lovely stitching haven with 15+ diverse shops! Whether you're a seasoned quilter or just starting your crafting journey, our supportive community welcomes all. Explore the heart of Quilt Town, USA and be part of our rich artistry in the Midwest!
Meet Our Team
Jenny Doan is more than just a quilting icon and the face of Missouri Star. She’s a wife, mother, and popular Youtube personality. Her professional quilting journey began over 27 years ago. Jenny is friendly, down-to-earth, and SEW inspirational!
Natalie is the remarkable host of The Final Stitch and the Quilting 101 series. She was taught how to sew by her mom, Jenny, at a young age. Along with sewing and being a full-time mother, she also loves painting and working with stained glass.
Misty is the go-to for fabulous home decor projects! She grew up surrounded by sewing and quilting. She loves spending time with her family and with her “quilty” friends each week as she hosts her At Home with Misty tutorials.
Meet Chuck, our favorite quacking duck! Chuck is more than just the Missouri Star mascot, he’s our friend with a love for sewing and an eye for detail. Sometimes Chuck can be spotted around Quilt Town during events, or you may find his flat in your next fabric order.
Family Story - How It All Began
The Missouri Star Quilt Co. story begins in Hamilton, a town of about 1,500 people. Like many small towns in America, employment was scarce. Towns that, once upon a time, thrived with local enterprise were left with abandoned buildings and crumbling main streets. Back then, my husband, Ron, was a mechanic for the Kansas City Star newspaper, commuting an hour and a half each way and working long hours to support our family. In 2008, he lost most of his retirement savings in the stock market crash. The newspaper industry was rapidly declining, so we needed to come up with a plan for retirement. Then, my son, Alan, and my daughter, Sarah, had the idea to start a family quilting business.
In November 2008, on a shoestring budget, we bought a building in Hamilton to house my very first longarm quilting machine and started Missouri Star Quilt Company! At first we only offered long arm quilting services and sold a few quilting supplies. But soon we realized that it would be difficult to make a decent profit here in our small town. As a result, we decided to take our new quilt shop online and Alan, teamed up with his best friend, David, to get the business started.
With Alan's experience running tech startups, David's financial and marketing background, and Sarah’s expertise in the quilting industry, we had the ingredients for a successful online quilting company. I helped run the quilt shop with my daughter while Alan and David focused their efforts online. Together we worked harmoniously to build Missouri Star Quilt Company from the ground up.
At first, we relied entirely on our creativity to help the company grow without much advertising, but business really picked up when we started posting free quilting tutorials online to help people learn to quilt. It wasn’t long before Missouri Star became the biggest quilting channel on YouTube! Because of my background in theater, I soon felt comfortable in front of the camera, but I never anticipated becoming a quilting “sewlebrity.” Over a decade later, I have taught hundreds of quilting tutorials and connected with quilters around the world to spark new enthusiasm for quilting.
The Doan Family from Missouri Star Quilt Co
Alongside our popular quilting tutorials, we helped standardize precut fabric, which has revolutionized the quilting industry. Precut fabrics are bundles of cotton quilting fabric, cut into standard shapes and sizes, featuring an array of coordinating prints from a designer fabric line. Because I primarily use precut fabric in my tutorials as the building blocks of my quilts, it’s the perfect way to encourage people to get behind a sewing machine and try something new—simplifying quilting and making fabric for quilting easier to use. Now Missouri Star Quilt Co. has one of the largest and best selections of quilting fabric online including both precut fabric and fabric by the yard.
Another factor in Missouri Star's rapid success is our Daily Deal. It’s an incredible discount on quilting supplies and quilting fabric with 30%-100% off a featured item every single day of the year! The Daily Deal still brings record numbers of customers to our website each day, along with our affordable $5 flat rate shipping under $100. We have also continued to grow as a company, providing machine quilting services by mail to thousands of customers each year.