The thread is a great thread, using it for some embroidery on denim. I would not call it Rust color. More likely a Medium-Dark Gold. A bit too Orange for that. Almost a Pumpkin. I was looking for the color that was used on older denims. I plan to use the thread to decorate and add support to the seams of an older denim jacket. It will add a nice textural contrast to the standard embroidery threads that I'll use in other areas.